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Multimedia communication
Vondra, Zdeněk ; Horný, Stanislav (advisor) ; Skrbek, Jan (referee) ; Jurášková, Olga (referee)
Multimedia is a form of communication and sharing knowledge using synergic effect of parallel connected communication channels. Its main use is in producing communications products and services and in design of user interfaces. Main objective of this dissertation is to develop and create a model of multimedia communication for better understanding of the meaning and the purpose of using multimedia forms in communication process. The model will describe a system of elements and parameters of multimedia communication within the internal and external context. Another objective of this dissertation is to develop multimedia communication methodology that will be used for the design, development and evaluations of concepts of multimedia communication. The methodology will be created by applying the model of multimedia communication into the procedure structure. In theoretical way this dissertation is based on analysis of different definitions and approaches to the multimedia communications topic. This is followed by an analysis of communication theories, concepts of media, multimedia, delivery channels, and communication functions. The theoretical part is followed by the outcomes of the research in practice of four different fields of multimedia use. The knowledge gained is analyzed in the following parts in purpose of creating the model of multimedia communication and the methodology which is derived from the model. The methodology is further validated through case studies and the recommendations for further development are formulated. The model and the methodology of multimedia communication created in this dissertation present complex view on multimedia communication topic that is considered as a useful tool for meeting a specific communication purpose. Dissertation provides mechanics for use and study of multimedia communication and also defines the opportunities for further development of the methodology.
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Interpretation of text message
Bečev, Jan ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
Abstract The thesis is dealing with possible ways of interpretation of text message. Particular emphasis is put on the processes which take place within reader during interpretation. Main benefits of the work are creation of the original model of interpretation based on the Shannon-Weaver mathematical model of communication and its placement into wider interpretation theory issue. First part of work describes widespread Shannon-Weaver mathematical model together with matching model of interpretation. Also, there is described a model of communication which was adapted especially for use of interpreting on interpersonal communication by means of text. Practical use of current theories of interpretations is outlined as well, together with the detail description of the term of information value of message for author, reader and objective observer. In the second part, process of interpretation is described and situated on improved communication model. The Eco's Theory of interpretation is also described here on examples.The theory is further expanded by elements of the work of D. R. Hofstadter, Stuart Hall and S. Pierce. In thesis the emphasis is put on the role of the reader during interpretation. Third part deals with previous theories, compared in transparent process of interpretation of text. The process is also expressed using a graphic modeling tools. Fourth part is devoted to presentation of the case study which illustrates the process of interpretation of text message, based on extended model of Interpretation.
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